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On Thursday 14 January, the Home Office launched domestic abuse codeword scheme in thousands of pharmacies across the UK.

The Ask for ANI codeword scheme allows those at risk or suffering from domestic abuse to discreetly signal to pharmacy staff that they need help accessing support.

A trained pharmacy worker will offer a private space where they can understand if the victim needs to speak to the police or would like help to access support services, such as a national or local domestic abuse helpline. 

The Society would encourage your firm to please share this information on how victims of domestic abuse can access support through the codeword scheme.

Please help promote the campaign by:

1.    Using the #YouAreNotAlone hashtag on your social media channels

2.    Promoting the campaign through your communication channels

3.    Displaying the posters in your public areas and please click below- to download.

For more information, please visit or email